Advertisement of products on social media is all about marketing strategies. Unlike before when businesses used to create their own fancy websites to appeal to consumers in buying products, the use of social media is the new era in promoting products of different kinds. According to research, more than 22 percent of Americans use social media multiple a day, making it the best medium for companies to advertise and sell products. As more and more Americans use the medium such as Google, Facebook, Tweeter, You Tube, Instagram, Pinterest, Linkedln, and the rest, the more businesses plan to invest heavily on social media for profit making.
But there is a twist for better brand reputation and sale. Businesses need to strategize in order to make the best out of their investment worth. For instance, the right products targeting the right audience. For myself, I sometimes feel tempted to look at advertisement with clothing content. Different consumers get attention on certain products depending on characteristics such as age, gender, race, educational level, etc. Secondly, using the right platform or network also counts. Facebook for instance, is perfect for all kinds of brands due to its heterogeneous audience. Yet other medium do well with specific products and even particular areas on the site where adverts are placed also counts.
If you want your advertisement to be responded to, the content should then be valuable and shareable. This allows audience to like the products and then share with other potential consumers.
Companies who are smart employ genius content creators, who place advertisements not only on the right platform, but also utilizing native advertising platform forming social campaigns to promote contents.
The right advertisement contents on the right platform targeting the right audience catch attention, then spread like wildfire, as social media consumers tend to do the marketing by referring or recommending to other users. This trend advertisement trend empower the consumer advertisement economy or empire making it one of the multi billion empire of all time.
